POP Launches Website – Fully Populated
POP, a new low-cost, long-haul airline with a unique business model putting ‘People Over Profit’ today launches its first website – www.flypop.co.uk
The website conveys POP’s vision to create an ‘Enhanced-Value’ airline – both in the air and on the ground helping the communities it serves – by providing non-stop flights between the UK and two of India’s key secondary cities – Amritsar (Punjab) and Ahmedabad (Gujarat). POP will meet the demand of the growing visiting friends and relatives (VFR) market as well as the expanding leisure-tourism and business sectors, at the same time as improving the lives of the most disadvantaged in the communities that POP will be serving.
The website has fantastic images showing how POP’s Airbus A330-300 aircraft will look in POP livery. Other images are of POP’s chosen ports of Amritsar (ATQ) and Ahmedabad (AMD). Photographs of the city of Amritsar illustrate how it is a tourist destination with a rich historical, architectural and cultural heritage. Amritsar is the spiritual home of the Sikh religion and this is exemplified through images of The Golden Temple (Harmandir Sahib) – the major tourist destination in all India, attracting more people than Agra’s Taj Mahal, the majority non-resident Indians. Ahmedabad is the largest city in the state of Gujarat and the seventh largest in India. The images portraying Ahmedabad reflect the city’s close connection with Mahatma Gandhi and the struggle for Indian independence, its rich architectural legacy, its entrepreneurial/business acumen and fun festivals.
POP’s website has also been designed and populated with content and images that reflect the spirit of the airline’s community work, highlighting how POP will be giving back a minimum of 51% of its profits to charitable causes in the communities it serves, in both the UK and India. POP will donate money to four charities at present: two in India (Railway Children and Pratham) and two in the UK (Dreams Come True and SkillForce). The website outlines POP’s philanthropic-giving to community projects which will include over time orphanages, sick and/or malnourished children, education, single mothers’/women’s refuges, the hungry, the homeless, the destitute, and the elderly in need, along with the environment.
The website also features a POP Team page presenting the founding partners and other members of the POP team. (Nino) Navdip Singh Judge, Chairman and Principal of POP, commented:
“The website portrays the vitality and social buzz of welcome, affection, friends and family – the human themes behind POP – putting people over profit.”
POP requires £5m to launch the airline’s first-year operation. This will be raised by a rewards-based crowdfunding campaign which has its own dedicated platform built into the POP website. Here supporters can find details of what is included in a £500 Gold Pass, which lasts for five years, and make a purchase.
A stage two website is currently in production and will go live later this summer. It will be a more advanced classic airline website – allowing users to view and browse schedules, purchase tickets for flights, check and manage purchased flights, order on-board services, check-in online and print boarding passes.
India has the third largest internet user base in the world and the e-commerce market in India is expanding almost exponentially, meaning more consumers with more disposable income and a greater desire to travel abroad can spend their money easily – and all facilitated by greater internet connectivity and security through computers and mobiles. Therefore, POP’s stage two website will also have a mobile site optimised for smaller screens and an app allowing customers to access its platforms and browse from their mobile devices.
It is anticipated that the first POP flight will depart from Stansted Airport this year in Q4 (2016) to Amritsar using a 378-seat all-economy Airbus A330-300 aircraft in POP livery. POP initially plans to operate three services weekly to each of Amritsar and Ahmedabad.
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A new UK start-up is working to secure the necessary funding to launch operations between the UK and India, the first stage of a business model based around the VFR (visiting friends and relatives) market and meeting demand for diaspora travel.