supports POP has been confirmed as the latest POP Corporate Partner.

Nino Judge

Author: POP
Date: 30th May 2016
Keywords: Blog, Amritsar, Ahmedabad, India, Poposition, Crowdfunding logo supports POP has been confirmed as the latest POP Corporate Partner.

Mr Indi Deol, owner of, said: “We are extremely happy to be supporting POP. We totally believe in the POP business model and we are fully united in the same mission to support the communities in which we work. The social impact themes behind POP’s business plan are excellent drivers and recognise the important need for non-stop routes between the UK and Amritsar and Ahmedabad. The team look forward to supporting POP by helping to communicate POP’s news to our followers and readers.”

The award-winning web magazine provides a media platform for South Asian news and gossip, which aims to deliver quality-rich content primarily to British Asian and Desi (which refers to a connection with South Asian subcontinent roots) communities worldwide. Core objectives include providing entertainment news, original features, informative articles, exclusive video interviews and exposure to lifestyle, social events and cultural activities. lifestyle content includes British Asian news, coverage of cinema, including Bollywood, an insight into the world of arts and culture, vibes in music and dance, controversial/taboo subjects, trends in South Asian fashion, health and beauty tips, delicious food recipes, and exclusive competitions. Logo

There are approximately 3.5 million Asians (Indian, Pakistani and Bangladeshi) in England, Scotland, Wales and Northern Ireland, around 5% of the UK population. Those of Indian origin comprise 2.2% of that population (about 1.52 million), making them the single largest visible ethnic minority population in the country. British Indians tend to be religiously diverse, with 56% Hindu, 30% Sikh and 13% Muslim; and to originate from two main states: Punjab and Gujarat. The UK has a population of about 213,000 Gujaratis (for Ahmedabad), who form the largest overseas Gujarati diaspora, being larger than the combined Gujarati communities of New York City and Toronto (which are second and third largest, respectively).

POP requires £5m to launch the airline’s first-year operation. This will be raised by a currently ongoing rewards-based crowdfunding campaign which has its own dedicated platform built into the POP website. Here supporters can purchase and find details of what is included in a £500 Gold Pass which lasts for five years.

Other POP Corporate Partners include VAP Associates, Gujarati Media Group, British Young Asian Entrepreneurs, New Delhi Television (NDTV), Metallic Ticket and Labels Corp, Brahma Kumaris, Bochasanwasi Shri Akshar Purushottam Swaminarayan Sanstha (BAPS), The Sikh Channel TV, National Congress of Gujarati Organisations and charities Dreams Come True, SkillForce, Pratham and Railway Children – India.

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