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Trillion powers People Over Profit – crowdfunding UK’s first social purpose airline to India

FlyPOP, a new low cost airline flying to destinations in India, has enlisted Trillion to use their latest business venture Your Brand Crowdfunding

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Author: POP
Date: 8th June 2016
Keywords: Press release, Blog, Amritsar, Ahmedabad, India, Crowdfunding



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Trillion powers People Over Profit – crowdfunding UK’s first social purpose airline to India

FlyPOP, a new low cost airline flying to destinations in India, has enlisted Trillion to use their latest business venture Your Brand Crowdfunding to create a bespoke rewards-based crowdfunding campaign to run on its website – http://www.flypop.co.uk/, which will help the new social enterprise fund its first flight from Stansted airport to India before the end of the year.

POP stands for people over profit; the “caring capitalist” airline plans to donate 51 per cent of profits to charities in both the UK and India.

The £5 million target raise, which launched on June 1, closes on July 31 and supporters can offer a minimum of £500 for a “Gold Pass” once the airline is established, which can be redeemed for a flight worth at least £350. For the next five years, Gold Pass members will be entitled to a further eight VIP benefits.

POP needs to pre-sell 7,000 Gold Passes to reach its first crowdfunding milestone of £3.5m, at which point the airline will be on its way to becoming a reality. The first 7,000 funders will have the option to have their names on the aircraft belly of POP’s fleet.

POP anticipates its first flight will depart from Stansted Airport this year in Q4 (2016) to Amritsar using a 378-seat all-economy Airbus A330-300 aircraft. The airline initially plans to operate three services weekly to Amritsar and Ahmedabad.

Theresa Burton, chief executive of Trillion Fund, said: “POP’s mission is unique and ideally suited to a rewards-based crowdfund that entitles supporters to an exciting range of benefits over 5 years. POP’s fully branded crowdfund demonstrates that companies with strong missions, passionate audiences and the desire to build a strong brand are perfect candidates for launching and promoting their own crowdfunds on their own websites, rather than via other platforms.”

(Nino) Navdip Singh Judge, Chairman and Principal of POP, said: “The ability to benefit from Trillion’s technology and huge experience in the crowdfunding space is the missing link for firms like us, who want to be able to crowdfund, but who do not want the extra time and expense of doing ourselves. Trillion has provided excellent service each step of the way from concept to launch. Why wouldn’t everybody want to use it?”

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