Our vision

We want to change the way big business is done. By moving society away from a ‘greedy’ to a ‘caring capitalist’ model, business and charity will become more equal partners and the wealth will be more fairly spread throughout society

Our approach

POP is all about providing a great, enhanced-value flying experience for its customers, whilst being fair, transparent and honest in its business practice alongside serving the communities in which it does business through its charitable projects.

POP is breaking new ground in terms of its corporate social responsibility (CSR). Most big companies do not give more than 1-2% of profits to charity – POP wants to take these figures into double digits with the goal of making transformative, sustainable changes to people’s lives. POP wants to go a step further than this by creating an extended POP family of like-minded, socially aware people including our customers and our staff and business partners. We believe that people are stronger in groups than as individuals, so our growing POP family can together change the way that big business is done with a view to making business and charity equal partners.

Our ‘caring capitalist’ movement is called People Over Profit – POP! It’s all in the name.

POP will help communites and individuals come together

Interior of the Airbus A330-300 in POP livery

Our airline

POP's dream is to fly from London Stansted to Amritsar and Ahmedabad in India on state-of-the-art Airbus A330-300s.

For passengers, POP’s non-stop flights will have highly competitive fares, excellent on-board service and a good range of self-selected services available both on the ground and in the air. With POP’s ‘Enhanced-Value’ low-cost, long-haul service it means POP’s passengers will only pay for those extra services they actually want and they will not be burdened by higher fares that include goods and services they do not need.

After Amritsar and Ahmedabad, POP plans to expand its services and then introduce new destinations, first in the rest of India and South Asia, then North America through-connections for the Indian diaspora, and into Africa.

However much POP expands, its core philosophy will always remain the same: to connect communities throughout the world and support the needy and disadvantaged in those very communities it serves.

You could say POP is an international airline characterized by both global and local considerations. Economists call this a ‘glocal’ way of doing business.


Our partner charities

We at POP understand that people want wealth to be more equally distributed throughout our world, so POP is committed to giving to charity over the long term – that way the needs of people are always placed over those of pure profit. Research indicates that customers think companies have a duty to support the local communities in which they do business – we totally agree, which is why we will support charities local to where we fly.

Over time, POP’s charitable-giving will help orphanages, sick and/or malnourished children, mothers and women, provide education, and assist the hungry, homeless, destitute, disabled and elderly in need – along with the physical environment, which POP will work hard to protect.

POP will have strong relationships with the charities we partner. We do not want just to hand over money and walk away like many companies do. We will regularly meet with our charity partners and be actively involved in deciding which projects to support as we want to create sustainable and transformative change whenever and wherever possible.

POP will donate money to its charities via the Charities Aid Foundation (CAF), which itself is a charitable organization set up to motivate society to give ever more effectively, helping to transform lives and communities around the world. CAF validates all charities before transferring any money, which means that we can be sure that our charities are operating legitimately before we part with our money.

To read about the charities we intend to support (subject to due diligence), see our Charity Partners.

Pratham helps women and children

Golden Temple precinct, Amritsar

Our customers

POP’s customers are considered to be the most important members of POP’s family. As such you will help to decide which charities POP supports when booking your seat. Your views will inform the decisions we make at POP. All our charities will be worthy recipients and so you may not have a preference – if that is the case, you can simply indicate that you do not mind who is supported, safe in the knowledge that POP will always spend the money where it is best needed.

As a customer, you will also be able to track the good work that you have helped to fund by choosing to fly with POP. You will be able to input your customer ID number and see which projects you have supported. POP will provide updates on how the money has been spent and the impact that it has had on the communities being helped.


Our audit procedures

POP will closely follow the work carried out by its charitable partners. Our partnership agreements will clearly outline the audit processes that have been jointly agreed to; this will include the type of information that we expect to receive and the frequency with which it will be provided to POP. We have to be sensible not to overburden charities with reporting as we do not want to take them away unnecessarily from their good work, but we do need to see how our money is being spent. POP is committed to striking a sensible balance between the two demands.

POP will always report on how much we have donated, when we donated it, how the money has been spent and what impact it has had on the communities being served in terms of both the here and now and the likely future benefits, as POP strives to create sustainable and transformative change.

Image: 'Counting beans' in Mukhwas market in Manek Chowk, Ahmedabad

‘Auditing’ stock in an Ahmedabad market

Our beautiful world

Our environment

POP is committed to protecting our environment. Therefore, we aim to be the first truly carbon neutral international airline. We think that big companies should shoulder the financial costs of offsetting their carbon emissions produced by running the businesses they operate as opposed to asking customers to foot the bill at checkout. Therefore, POP's intention is to pay to offset its carbon footprint created when flying, whilst also focusing on our everyday operations to ensure no excessive usage of precious resources (e.g. electricity and water usage).

POP will strive to support carbon offsetting projects that are operating in the geographical areas in which we do business. POP is again showing our commitment to keeping our support local.


Our staff

POP wants our philanthropic philosophy to resonate with those we employ as our staff, who are also considered part of the extended POP family. Therefore, staff will also be invited to have a say in the charities we support and will also be encouraged to share their ideas around philanthropy and potential projects.

As an organization, POP wants to develop multiple ways of supporting our communities in addition to charitable-giving and protecting the environment – this is where our staff come in to play. POP aspires, over time, to work with our charity partners to develop work experience and mentoring programmes and apprenticeships for those who have been disadvantaged by their life experiences and need an opportunity to help them start turning their lives around. To make these aspirations into a reality, we will invite our staff to put themselves forward if interested in supporting/leading such projects.

Team members Bobby, Mandy and Gary

Dreams Come True, a charity partner

Our partner organizations

When choosing who to do business with (e.g. suppliers of goods or services that POP needs to operate our company), POP will always strive to work with those who share a similar philanthropic philosophy as we will always prefer to work with companies who are committed to giving a share of their profits to charity, or to supporting the communities in which they do business in some other way. This is because, as a company, POP takes its corporate social responsibility (CSR) very seriously – to this end, we will consider the social impact of all the decisions we take, and this includes who we partner with.

POP would like to take this opportunity to thank all its corporate and media partners who have supported us by helping to get this project off the ground (no pun intended!). This support has come in different guises; the companies are (in no particular order):

  • Serenity Digital – web development, Port Solent, Portsmouth (Pete, Stuart, James and the team)
  • Singleton PR – aerospace, defence, security and space public relations, Farnham (Abby, Ian and the team)
  • Grey – advertising agency, London and Moscow (Olga, Sveta and the team)
  • The ScottiDog Ltd – film, television and media, London and New York (Sabrina and Bob). Thanks to Keith and Hannah, too
  • Gorilla – film editing collective (Tatjana and Matt)
  • OAG – airline industry statistics (John and Kevin)
  • VAP Associates – lawyers, Ahmedabad
  • Gujrati Media Group, Ahmedabad
  • British Young Asian Entrepreneurs (BYAE)
  • New Dehli Television (NDTV)
  • The Sikh Channel TV, Birmingham
  • DESIblitz – online news magazine, Birmingham (Indi)

POP also thanks our charity partners for supporting us and for engaging in invaluable and inspirational conversations:

  • Charities Aid Foundation (CAF), London (Lucy and Kuljit)
  • Dreams Come True, Liphook
  • Pratham, London
  • Railway Children, Sandbach
  • SkillForce, Mansfield


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