flypop is a high quality British airline run by members of the South Asian diaspora for the South Asian diaspora. We want to connect this unique diaspora from North America via Great Britain to “home” in South Asia starting with Amritsar and Ahmedabad in India.
Future destinations include Sylhet, Lahore, Islamabad, Sialkot, Colombo, Kolkata, Kathmandu.
flypop differs from conventional longhaul airlines as the passenger is able to select their own individual travel requirements. To complement the shortest nonstop travel times from the UK to our South Asian destinations, we offer an “unbundled” product where the customer chooses any extra comfort they desire. Everything we do is top notch British quality; the customer decides how much of it they want!
Our service philosophy is simple - every passenger is a valued guest and will be treated accordingly. By operating a one class service, we ensure that everyone is treated with kindness and respect. Our crew training will concentrate on this aspect, bearing in mind the adage “low cost does not mean low service” – after all a smile costs nothing.
flypop operates a single type of aircraft; the hugely successful Airbus A330. Our one class service ensures a single rate (the lowest available) of Air Passenger Duty (APD). Our 400+ standard seats have a 31” pitch which matches the most generous seat pitch allowance of any airline currently operating to South Asia. “Extra leg room” seats are also available for those who require them.
The most basic one-way flypop fare for travel in a standard 31” seat will be substantially lower than any offered by our competition, and includes one piece of cabin baggage (size and weight specific). Any extras such as food, in-flight entertainment, hold baggage or extra leg room will be available at extra cost at the time of reservation.
You, our customer, are the most important member of flypop’s family. As such, you will only pay for the basic fare and the extras that you want. We don’t want you to pay for what others want. flypop’s commitment is to provide you with quality options available at good value. flypop wants you to buy delicious snacks, tasty food and lots of beverages. We want you to carry extra luggage and we want you to buy extra leg room seats to make your journey as comfortable as you want. But you, the customer, remain the arbiter of what you do and do not do. Our commitment is to treat you with respect and dignity throughout your travel experience.
We want to achieve the “Highest Common Factor” within air travel, not the “Lowest Common Denominator”.
flypop is committed to protecting our environment. Therefore, we aim to be the first truly carbon neutral international airline. We think that big companies should shoulder the financial costs of offsetting their carbon emissions produced by running the businesses they operate as opposed to asking customers to foot the bill at checkout. Therefore, flypop's intention is to pay to offset its carbon footprint created when flying, whilst also focusing on our everyday operations to ensure no excessive usage of precious resources (e.g. electricity and water usage).
flypop will strive to support carbon offsetting projects that are operating in the geographical areas in which we do business, again showing our commitment to keeping our support local.
flypop wants our people-first philosophy to resonate with those we employ as our staff, who are also considered part of the extended "pop" family. Therefore, staff are invited to have a say in the charities we support and encouraged to share their ideas around customer service and product development.
flypop recruits Cabin Crew mainly from South Asia but specially trained by us to be professional and sympathetic to our most treasured assets: our customers. Cultural sensitivity is paramount in our customer service training.
As an organisation, flypop wants to develop multiple ways of supporting our communities in addition to charitable-giving and protecting the environment – this is where our staff come into play. flypop aspires, over time, to work with our charity partners to develop work experience, mentoring programmes and apprenticeships for those who have been disadvantaged by their life experiences and need an opportunity to help them start turning their lives around. To make these aspirations into a reality, we invite our staff to put themselves forward in supporting/leading such projects.
flypop is all about providing a great quality, high value flying experience for our customers, being fair, transparent and honest in our business practice and serving the communities where we do business.
flypop intends to offer one meal to the homeless and/or hungry children in need for every meal that is sold on our flights. This initiative, Buy One, Give One (B1G1) will be the same quality product sold on board our flights and could feed many thousands. Obviously this is subject to negotiation with supplier companies in all potential destinations.
flypop wants to go a step further than this by creating an extended pop family of like-minded, socially aware people including our customers, staff and business partners. We believe that people are stronger in groups than as individuals, so our growing pop family can together change the way that big business is done.
The flypop approach. It’s good business.
Our partner organizations
When choosing who to do business with, suppliers of goods or services that flypop needs to operate our company, we strive to work with those who share a similar philosophy and are committed to supporting the communities in which they do business. This is because flypop takes its corporate social responsibility (CSR) very seriously and we consider the social impact of all the decisions we take, and this includes whom we partner with.
flypop would like to take this opportunity to thank all its corporate and media partners who have supported us by helping to get this project off the ground (no pun intended!). The companies (in no particular order) are:
Serenity Digital – web development, Port Solent, Portsmouth (Pete, Stuart, James and the team)
Singleton PR – aerospace, defence, security and space public relations, Farnham (Abby, John and the team
OAG – airline industry statistics (John and Kevin)
VAP Associates – lawyers, Ahmedabad
British Young Asian Entrepreneurs (BYAE)
DESIblitz – online news magazine, Birmingham
flypop also thanks our charity partners for supporting us and for engaging in invaluable and inspirational conversations:
Charities Aid Foundation (CAF), London (Lucy and Kuljit)
Dreams Come True, Liphook
Railway Children, Sandbach
Our partner charities
Research indicates that customers support companies that support their local communities and at flypop we totally agree. This is why we will support charities local to where we fly.
flypop will have strong relationships with the charities we partner. We will regularly meet with our charity partners and be actively involved in the projects we support. Our goal is for this to be not only transformative but sustainable.
Over time, flypop’s charitable-giving will help orphanages, sick and/or malnourished children, mothers and women, provide education, and assist the homeless, destitute, disabled and elderly in need while working hard to protect the environment.
flypop will donate money to its charities via the Charities Aid Foundation (CAF). CAF is itself a charity, set up to motivate society to give more effectively and helping to transform lives and communities around the world. CAF validates all charities before transferring any money, which means that we can be sure that our charities are operating legitimately before we part with our money.
To read about the charities we intend to support, see our Charity Partners page.
Our audit procedures
flypop will closely follow the work carried out by its charitable partners. We will jointly agree an audit process with our partners that will include the type of information that we expect to receive and the frequency with which it will be provided to us. Aware that we do not want to overburden charities with reporting as we do not want to take them away unnecessarily from their work, we do need to see how our money is being spent. flypop is committed to striking a sensible balance between the two demands.
flypop will always report on what we have donated, when we donated it, how the money has been spent, and what impact it has had on the communities being served. Our goal is to create sustainable and transformative change.
Image: 'Counting beans' in Mukhwas market in Manek Chowk, Ahmedabad